Celebrities flock to Kakao TV for entertainment show opportunities

Celebrities and producers of original Kakao TV entertainment shows pose at an online press conference Monday. (Kakao M)

More than a month has passed since Kakao M launched Kakao TV, a mobile content streaming platform, on September 1, with seven of the 25 original shows pledged until the end of the year.

On Monday, the producers and celebrities of the original Kakao TV entertainment shows gathered for an online press conference to talk about the birth of the shows and why they are joining the platform.

“We have prepared a new form of entertainment show to lead the changing trend and environment,” said Oh Yoon-hwan, chief manager of the original studios of Kakao TV. “We will present new entertainment content that is best suited for mobile viewing, along with rich content and celebrity power. “

The release of entertainment shows through mobile platforms ushered in changes in the entertainment industry, as popular producers and celebrities were quickly recruited into television companies.

Senior Director Oh was previously with JTBC, where he produced several popular shows including “Begin Again” and “Welcome Back to School”.

In September, Kakao M said its original shows on Kakao TV had more than 58 million views.

One of the original shows, “ZZin Kyung-kyu”, shows the day-to-day interactions between entertainment “godfather” Lee Kyung-kyu and producer Kwon Hae-bom, known as Mormot PD. This is Lee’s first attempt at a mobile show in his 40-year entertainment career.

“If ‘ZZIN Kyung-kyu isn’t funny, I’ll throw my phone down and go,” Lee said on Monday, showing his confidence in the program. “Although the platform has gone digital, there isn’t a lot of change in what we do. I decided to go on the show believing that good content would work.

“Wannabe Ryan” is a mascot audition, battling under the supervision of singer Kim Hee-chul and actor Shim Hyeong-tak, to be the next Ryan, Kakao’s star mascot.

“We have thought of this program with something in mind that only Kakao can do on the mobile platform,” producer Kim Min-jong said.

“When I was first offered the position at ‘Wannabe Ryan’ I was against it because I had heard it was an audition program and I remember feel sad looking at them. But it turned out to be an audition among the mascots. Trying something that I had never done before was very nice, ”said Kim Hee-chul.

Another popular show on the platform is “Kakao TV Morning” which offers five different entertainment shows, featuring celebrities like rapper BewhY, artist Kim Gu-ra and singer Yoo Hee-yeol, at 7 morning hours, Monday to Friday.

Yoo does a night walk which is shown every Friday. Its route can be seen on the Kakao Map app, giving viewers the option of following the same route.

“Shall We KKtalk” features lyricist Kim Ea-na as the host on Tuesdays and uses the mobile platform. Kim and a famous guest “chat” exclusively through Kakao’s messaging app, Kakao Talk. This drastically different style of interview is both original and entertaining, as it shows different sides of celebrities.

On Wednesdays, comedian Noh Hong-chul, rapper DinDin and meteorologist Kim Ga-young appear in “The Three Ants” in which the three invest their contract fees in stocks.

Making a stock market investment show on television posed many problems, according to “The Three Ants” chief producer Park Jin-kyung. For example, the show airs a few days after the celebrities have traded the stocks so as not to affect stock prices.

“I have a lot of curiosity and try to do things I’m good at or something I’ve never tried. To be honest, I felt there was no show I hadn’t tried, ”Noh said on Monday. Said he would be able to do something new, his interest was piqued.

“I was also interested as an artist because the platform and the environment change rapidly, and the producers of Kakao TV said that they create content after analyzing the environment of the mobile market. “

By Lim Jang-won ([email protected])


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Javier E. Swan

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