Colors TV launches new season of popular show ‘Dance Deewane’

Dance is a universal language of expression, an art that has no age barrier! Resonating with this philosophy and celebrating dance by bringing together competitors from three generations on one stage, the marquee dance reality show from Colors Colgate and Maruti Suzuki presents Dance Deewane. Putting behind everything we’ve been through and reigning over new hope, the show returns with season three and is baar hum Waqt ko Nachayenge, Dance Machayenge. With renewed energy, contestants from three generations will once again dance their blues and celebrate it like never before. Returning for the third consecutive season, the fabulous Madhuri Dixit and the ace choreographer Tushar Kalia will join the panel for the first time of the dancer and choreographer par excellence Dharmesh Yelande. Alongside the esteemed panel of judges, the highly original and talented Raghav Juyal will join host for the spectacular season. Produced by Dreams Vault Media, Dance Deewane premieres February 27 and airs Saturdays and Sundays at 9 p.m. only on Colors.

Marked by an eclectic mix of candidates, Dance Deewane will once again provide an opportunity for those who deserve it to show their talent and stand out. Whether it is Gen 3 husband-wife duo Shilpa and Ajay who will impress everyone with their finesse, Gen 2 Piyush Gurbhele of Nagpur who fearlessly performs forceful acts, Gen 1 Gunjan and Sohail are known for their firecracker performances, the season will unleash many hidden gems in the nooks and crannies of the country. Apart from that, Uday Singh, a find from Madhya Pradesh and Aman Kumar Raj from Ranchi, are expected to take over the dance floor. A video of Aman resurfaced on the internet and his relentless energy impressed Madhuri Dixit so much that she invited him to the show. For the first time, the show will have a jury made up of dancers and a host who will supervise and guide the candidates. As they take on new challenges and showcase their best dance moves, the elements of play, pause, and rewind will determine their future in competition.

Commenting on the concept, Nina Elavia Jaipuria, Head of Hindi Mass Entertainment & Kids TV Network at Viacom18, said: “COLORS has revitalized and strengthened its various offerings to provide exceptional entertainment and after a successful Bigg Boss season we are again excited to launch our local dance reality show, Dance Deewane. At the dawn of the new season, we are happy to continue this adventure of innovation, bringing generations together and breaking stereotypes. This year, we are delighted to extend our partnership with Colgate as a Main Sponsor and also welcome Maruti Suzuki as a Main Sponsor.

Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, “We are delighted to be a part of the launch of Season 3 of Dance Deewane. The show resonates well with Maruti Suzuki’s proposal of dynamism, power and performance. At Maruti Suzuki, we have continuously evolved our marketing initiatives to more effectively target our target audience. Maruti Suzuki’s association with ownership is a great fit for our consumers who are individualistic, experimental and like to challenge themselves.

Commenting on the show’s unique format, Manisha Sharma, Director of Content, Hindi Mass Entertainment, Viacom18, COLORS said, “Dance Deewane and the deewangi of the contestants have taken the nation by storm over the past two seasons and we are delighted to come back. It is a one-of-a-kind property that celebrates not only dance, but also the passion shown by three different generations. While we are delighted to have Madhuri Dixit and Tushar Kalia in the panel of judges, we also have Dharmesh Yelande joining them and the very talented Raghav Jugal taking over as host. With renewed energy and foundational thinking – Waqt Ko Nachayenge, Dance Machayenge, we are looking forward to this new venture.

Further, Arvind Rao, Producer at Dreams Vault Media, said, “It gives us immense motivation to see a local show like Dance Deewane become so successful and win hearts with its unique barless age proposition. As we prepare for the new season, we aim to take it one step further by adding a twist to its existing format by including duets, trios and groups! Dream Vault Media Producer Pratish Khakhkhar said, “We’re so excited to be back and the talent showcase this season is amazing. We believe that even the new season will continue to grow the Deewangi and keep viewers entertained. “

Delighted on his return to the judge’s seat, Madhuri Dixit said: “Every year when I step onto the Dance Deewane stage the excitement is second to none and even after a difficult year that we have all had, it’s great to seeing everyone come together with equal energy. Deewane dance and dance is very close to my heart and it is always encouraging to see such talented contestants from all generations performing on one stage. Although I am looking for amazing artists , I am also looking forward to guiding them on their journey. ”

Back on the panel, Tushar Kalia said, “I’m very excited for the final season of Dance Deewane and it’s great to be back on the show after a year of roller coasters we’ve had and repon the platform for the new breed. of competitors. The show is the most elegant demonstration of what dancing can mean to different people of different ages or different generations. Nothing makes an artist happier than being on stage and having the judges watch them pour themselves out. I am excited about the new season and look forward to a great performance.

As season three judge Dharmesh Yelande said, “Dancing is like second nature and I love it. My journey from competitor to judge has been extremely rewarding and it gives me great pleasure to share the panel with my peers but also with Madhuri Dixit who is an embodiment of dance. Dance Deewane is a unique dance competition bringing together a mix of generations and I look forward to taking on this new role with great enthusiasm.

Presenting the show this season, Raghav Juyal said, “I can’t wait to step onto this stage, standing with the illustrious judges, the spectacular performers. The show brings together an array of dancers from different generations to light up the platform with their energetic performances. Although I am happy to reunite with Dharmesh, Tushar and to work with Madhuri ji, we will also have fun and dance machane wale hai.

To maximize the reach of the show’s proposal, “Waqt Ko Nachayenge, Dance Machayenge,” COLORS has planned a strong TV plan including a strong flurry of promotions shown on network and off-network channels in Hindi News, Hindi Movies , Hindi music, children and regional genres. The campaign will see advertisements in major publications in major Hindi language markets – Delhi, Mumbai, UP, MP, Maharashtra, Gujarat and Punjab. A hard-hitting Out of Home (OOH) shot in Mumbai and Delhi will be rolled out featuring Madhuri Dixit Nene, Tushar Kalia, Dharmesh Yelande and Raghav Juyal. To further amplify the buzz, a memorable Colors Golden Petal Club Live virtual event will engage digital audiences and a high-reach digital plan will be rolled out to further increase the campaign’s reach. On the digital side, a Dance Deewane challenge will be launched on social networks as well as a Dancethon on the day of the show’s launch. Apart from that, an AR filter from Madhuri Dixit has been created to improve the user experience.

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Javier E. Swan

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