Kidscreen » Archive » Kids show host launches prodco to connect freelancers and buyers
American preschool artist and independent producer Danny La Brecque launched its own Baltimore-based production company last week to help other indies get their kids’ shows off the ground.
LaBrecque Studios will focus on removing common hurdles faced by smaller producers of children’s content, such as reaching broadcasters and distributors with pitches and creating higher quality productions on smaller budgets, LaBrecque says. Children’s screen.
The company plans to focus on live shows that tap into children’s socio-emotional needs, and its first deal is with independent creators Jamaal Collier and Max Bent, who self-produced their preschool series. AlphaBEATS with Max and Root (26 x eight minutes) and launched it on YouTube last year. In each episode, the duo beatbox and use American Sign Language to teach kids a different letter of the alphabet.
LaBrecque once featured Max and Root on his own show, Danny Joe’s Treehouse, and helped broker a deal for Sensical to reprise their original series. His goal now is to reboot the original series (which was shot in its creators’ backyard) with higher production values and then sell it to buyers.
LaBrecque has other creator partnerships in the works, including a space-themed musical series, a drawing show, and a retelling of Grimm’s Fairy Tales. With these productions, he can offer puppet making services, scenography and expertise to attract children.
LaBrecque is looking to connect with more streamers and broadcasters and sign deals with producers interested in creating shows with social-emotional themes.
As host of preschool education and puppet show Danny Joe’s Treehouse— which has been picked up by US AVODs Kidoodle.TV and Sensical — LaBrecque has more than a decade of experience entertaining children. He uses puppets and brings guests including David Newell from Mr. Rogers’ neighborhood to teach children basic social-emotional skills like managing feelings and being proud of who you are. Two seasons of the show have ended and the third season is currently in production.
There is a need in the industry for a company that combines production experience with knowledge of child rearing, he says. LaBrecque has both, having been a teacher and having earned a degree in early childhood education.
Trying to get his show in front of the public wasn’t easy, and one problem LaBrecque faced was that broadcasters who acquire or commission content often look for projects with large viewership on platforms like YouTube to prove that they are popular. For independent producers, this reality of business makes it difficult to enter many doors.
But in recent years, LaBrecque has grown its relationship with buyers, and its goal is to leverage that network to bring together more independent creators and broadcasters.
“The need for salons to have big numbers means good ideas can slip through the cracks,” says LaBrecque. “I want to bring the next Mister Rogers to kids today, and I’m excited to produce new projects and reach more kids.”