Roku Brand Studio Launches New Weekly Entertainment Show “Roku Recommends”
Emmy Award winner Maria Menounos and NFL star Andrew Hawkins to co-host the show that helps streamers find what to watch next from June 3, 2021
Walmart signed as the first sponsor
Roku, Inc. (Nasdaq: ROKU) today announced “Roku Recommends,” a new, weekly fifteen-minute entertainment program that uses exclusive Roku data to highlight the best bets and hidden gems on the Roku platform to help streamers to find out what to watch on America’s # 1 streaming TV. Platform.*
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Roku recommends (Graphic: Roku)
Featured on June 3, 2021, “Roku Recommends” features co-hosts, Emmy Award-winning Maria Menounos and multi-award-winning Andrew “Hawk” Hawkins, presenting the “Top 5” songs to air weekly at through the thousands of channels on Roku. “Roku Recommends” is the first production from the new Roku Brand Studio whose mission is to create advertiser-driven storytelling designed for TV streaming.
“I love television and am always on the lookout for the next amazing show, movie or documentary to air,” said Maria Menounos, co-host of Roku Recommends. As America’s # 1 TV streaming platform, Roku provides access to so much great content and I’m excited to co-host a weekly program designed to help viewers find their next favorite show. or to rediscover a precious classic. “
“I’m excited to co-host Roku Recommends and bring my take on the best of the best content on the Roku Platform to millions of viewers,” said Andrew Hawkins, co-host of Roku Recommends. “Great titles are at your fingertips with Roku.”
“According to Nielsen data, the average streamer spends more than seven minutes figuring out what to watch next,” said Chris Bruss, director of Roku Brand Studio. “We’re uniquely positioned to use our trending data both to help consumers find amazing movies and shows, and to help advertisers move beyond traditional 30-second advertising to entertain streamers who are watching. otherwise spend time in ad-free and subscription-only environments. “
Several prominent national advertisers have signed up as first sponsors of the weekly program, including America’s largest retailer, Walmart, which will be the show’s first sponsor. Unlike traditional TV referrals, marketers can use the Roku Measurement Partner Program to quantify whether their “Roku Recommends” integration reaches SVOD-only streamers, adds extra reach to their video ad campaign, changes perception of their brand, drives consumers to stores / websites. , or move the product off the shelf.
“Roku Recommends” will be available to stream for free on The Roku Channel and Featured Free with new episodes every Thursday. A Roku Brand Studio series, Roku Recommends is produced by Funny Or Die. Mike Farah, Beth Belew and Jim Ziegler are the executive producers.
About Roku, Inc.
Roku pioneered TV streaming. We connect users to the streaming content they love, empower content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service operators. Roku TV ™ models are available in the US and select countries under license agreements with OEM TV brands. Roku is headquartered in San Jose, California, United States
* “America’s # 1 TV streaming platform” is based on streaming hours according to Hypothesis Group, April 2021
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to differ materially from those expressed or implied by forward-looking statements. These statements include, without limitation, the benefits, features, timing and availability of “Roku Recommendations”; and the features, benefits, growth and reach of The Roku Channel and the Roku Platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Significant factors that could cause our actual results to differ materially are detailed from time to time in reports that Roku, Inc. files with the Securities and Exchange Commission, including our annual report on Form 10-K for the year. ended December 31, 2020 and our quarterly report on Form 10-Q for the quarter ended March 31, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.
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