Samsung Collaborates with Guild Esports to Create Weekly FIFA Entertainment Show – Samsung Newsroom UK

• FIFA Guild in-house experts TN25 and Iain Chambers break down all the football action surrounding FIFA’s Ultimate Team of the Week with special guests on Squad Goals
• Broadcast to a live studio audience over three two-hour sessions at Guild HQ
• Up to 30 guests hosted at each shoot with live FIFA matches to play between hosts and special guest
• Duo Guild FIFA participating in the EA Sports Cup as part of the FIFA Global Series

LONDON, UK – 9e November 2022 – Samsung Electronics UK&I has teamed up with partner Guild Esports, a global esports company co-owned by David Beckham, ahead of the World Cup to host Squad Goals, a series of live shows hosted by in-house experts from the FIFA Guild, TN25 and Iain Chambers. Each week, accompanied by special guests, the duo will dissect all the footballing action surrounding FIFA’s Ultimate Team of the Week, both in real life and in the sphere of the EA Sports Cup game, before a studio audience at the guild’s headquarters. in the heart of Shoreditch.

The collaboration will see three two-hour episodes per week on Wednesdays between 5 and 7 p.m. The first session broadcast on Wednesday 2n/a November, the next two being expected on 9e and 16e November 2022.

During the live stream episodes, the hosts will begin by discussing the current team of the week before welcoming weekly guests to discuss all things football and FIFA, including the EA Sports Cup, in which the FIFA duo of Guild Nico and David participate. They’ll then dissect what that means for all the casual gamers paying close attention to Team of the Week to then share their picks before they’re revealed live.

Additionally, each week, guests will have the chance to take on the hosts in a FIFA match on a Samsung Neo QLED TV, delivering a dynamic gaming experience with incredible processing and picture quality thanks to advanced motion enhancements and latency reduction technology. To celebrate the launch of the series, viewers at home had the chance to vote for their winner with the chance to win a Samsung Neo QLED 4K TV and immerse themselves in the ultimate gaming setup.

The first episode opened with special guests Ben Whittaker, Tokyo 2020 Olympic silver medalist and undefeated professional boxer, and Rachel Stringer, host and host of numerous FIFA esports shows. During the episode, Ben took on TN25 in the first “Challenge TN” contest. To celebrate the launch of the series, viewers at home voted #ben2win or #TN25win as well as liked and shared the live stream on Twitter for a chance to win a Samsung Neo QLED 4K TV so they can enjoy themselves. immerse themselves in an optimal gaming setup. Rachel, on the other hand, played against Iain to wow the audience with her playing skills by looking and being among the best in the world.

Zeena Hill, Marketing Director, TV/AV, Samsung Electronics UK&I said: “With the World Cup kicking off in a few weeks, the collaboration between Samsung and Guild Esports will generate excitement and build momentum as the big game approaches. We are delighted to be working with Guild Esports to deliver a truly immersive experience to our FIFA and football passionate audience.

Nick Westwood, Creative Director, Guild Esports said: “The worlds of real football and the gaming football community are uniquely linked to performance on the pitch linked to their in-game ranking and weekly team of the week – we have long wanted to create a format of fun cat that brings this to life and we are grateful for the help of our partner Samsung in delivering this series.

The series can be streamed via Twitch: and Alternatively, the series is also available on:

Javier E. Swan