The host of the entertainment show ‘Brunch With Amel’ launched during the Covid-19 pandemic
The global coronavirus pandemic has had a negative impact on many people and businesses. However, differences in working patterns have also made it possible for people to go into business or change career paths. The entertainment industry has been turned upside down as many shows have historically been performed or recorded in person. Many of these shows were forced to go online, often conducting the interviews through Zoom, a platform that was once considered shoddy media production. Amel Rachedi, creator of “Brunch With Amel,” is a former artist liaison who used the pandemic to move into a career featuring and interviewing many prominent musicians during the pandemic.
Rachedi grew up in Cardiff, Wales. However, after school she moved to London to pursue a career in media where she eventually worked as an artist liaison before being promoted to manager working on numerous tours and festivals such as 1Xtra Live, Lovebox. as well as the management of the UK part of the tours. for global superstars like Nicki Minaj. This role allowed Rachedi to mingle with several renowned musicians when organizing and attending parties and events. Other people in the industry have often told her that she should “be in front of the camera, not behind”. This is advice she finally took heed and, while not sure how to make the transition, decided to spend more time studying it in 2019.
The first steps in the transition to a presenter role proved to be extremely difficult. Although Rachedi had some experience in organizing red carpet events and shows, it took a while for people to change their perspective on her and she repeatedly received calls for a liaison work with artists. This was made worse when the global coronavirus pandemic forced most of the global industry and entertainment to quarantine. Thanks to her perseverance, she managed to land a concert by hosting a series with a radio station Pulse88 called ‘Brunch With Amel’ where she discussed music and life events with a number of famous guests. Building on the contacts she had made over the years, the show managed to become a success, but it became apparent to Rachedi that she needed to focus on building her own platform that she could exploit.
Brunch with Amel
Rachedi decided the new show would take on a similar format where she interviewed guests from the music industry talking about both the music industry and life. She invested the last savings she had in building a house to do video interviews for the show that would be broadcast through Instagram and Youtube video editing is taught. The quality of the show and the guests were quickly noticed by the online fashion company I saw it first who wanted Rachedi to host 6 shows that would be featured on their Instagram Live. This miniseries turned out to be a hit and featured prominent guests including Sean Paul, Emeli Sande and Davido, to name a few, helping to boost the show’s credibility.
More recently, seeking both expansion and an opportunity to feature artists who wouldn’t otherwise be exhibited in the UK, she decided to start interviewing international musicians. She has always been interested in music from regions such as the Caribbean or Africa. So she decided to do a short series of interviews with artists from these countries. What started as an idea and a dream for Rachedi was made possible when she teamed up with her producer Natisia Mcglashan and they organized a tour of Jamaica where she met many real life guests interviewing artists. internationally renowned artists such as Sean Paul and Beenie Man as well as highlighting lesser known artists from the region. Tour interviews are shared on Instagram and Youtube over the next few weeks.
After the tour turns out to be a success, Rachedi intends to feature artists from other countries as well as new partnerships with brands where she can add her unique touch to the industry.
This article is part of a series featuring underrepresented people making a difference. To submit feature ideas or keep up to date with new releases you can find me on Twitter – @ TommyPF91